Originally from Louisville, KY, Laura has come to love the small-town energy that Columbus emits. While at first she wasn’t sure how to go about meeting new people, she quickly found her bearings when she met other Kentucky natives in her area. The connections snowballed from there, and now she has a wealth of people in her corner, a neighborhood community that her family loves being a part of, and an abundance of people to serve as a REALTOR® for.
Laura’s real estate journey began after two drastically different real estate transactions. While working with one agent who argued with her and lost the keys to the property, another agent saw potential in Laura and noted how quickly she picked up the process. “It struck me how few listing agents had true marketing knowledge, and I found a void that I might be able to fill,” she explains. “From the day we closed, our agent called me every day with encouragement until I agreed to get my license. The rest is history!”
Graduating from the University of Kentucky with an Integrated Communications degree, Laura found that she was able to approach real estate in a unique way that valued relationships, personality alignment, and emphasized her role as a REALTOR® – not a salesperson. “I’m never going to try and ‘sell’ anyone anything because my role is to market the house,” she says. “I never want to be in a position where I’m talking someone into a decision that they didn’t make for themselves.” She goes on to explain how real estate is often a lot like dating. Not every agent and client pairing are going to be a good fit, and she might not be for everyone – but when the matchup is right, they will accomplish amazing things.
Laura believes that someone’s home is a big part of their life, and she strives to be a part of her client’s family. While some might view empathy as a
hindrance in this industry, Laura finds ways to make it an asset. “My integrity and personality drive me to do my best,” she says. “Someone once advised me to care less and take emotion out of the deal entirely so that I would be less stressed. I informed him that unfortunately, that’s not how I live my life nor how I operate my business. Removing empathy from the equation is impossible.”
This year, Laura hopes to grow her business even more while also taking time for herself and her family. Through navigating being a mom and a successful businesswoman, she hopes to go on a vacation with her family this year to relax and have quality time together away from work. Her daughter certainly thinks it’s possible, as she puts it – “Mommy can’t get fired, because she’s her own boss."
