“Find something where you can be in charge of how successful you are, and work harder than everybody else you know. Then, pass that knowledge on to someone else – give the opportunity to other people. That’s what brings intrinsic happiness,” says Alon. After working in many corporate roles, climbing his way up the ladder only to be pushed back down, he decided to take his future into his own hands and hasn’t looked back.
Alon was introduced to the real estate industry by a family member who owned a small, local real estate brokerage. It was there that he learned the ins and outs of the industry and quickly grew among the ranks of top performers in the company. This wasn’t enough for him, as his previous management roles fueled a strong desire to educate and lead others. “My mission is to pluck individuals who have untapped potential from within the industry or other industries, and help them grow into successful entrepreneurs.” Currently, his team consists of seven women who hail from backgrounds in nursing, marketing, art, and graphic design.
Diversity isn’t something that Alon necessarily planned for his team, but at this point, he says it’s intentional. He’s discovered that by bringing together individuals with different skill sets and backgrounds, he’s cultivating a unique environment that is highly motivational and enhances their growth. “In order to produce, retain, and elevate top performers, there must be a balance between focusing on each member’s contribution to the team and their own personal growth,” says Alon. This year, he hopes to grow his business even more by recruiting individuals who have a similar mindset to his current team.
Sometimes being a coach, teacher and leader means taking a step back to watch other individuals succeed. Alon doesn’t mind doing this because he is able to see the bigger picture. When asked what transaction he is most proud of in his career, he chose one that highlighted his team’s victory, rather than an individual triumph. In January 2023, two members of his team were representing the seller and buyer of a transaction. Because of this unique situation, he was able to observe and coach while evaluating how effective his training had been. “I view every transaction I have with my team through this lens,” says Alon. “How can I bring the best out of them? What barriers are truly in their way of achieving their potential? These are questions I ask myself daily and conversations I openly have with each member of my team.”
Going from the corporate ladder to being in control of his own destiny, Alon describes himself as hungry, intentional, and open to growth. “My team will act as an incubator for successful real estate agents,” Alon says, “to help them change their lives, their client’s lives, and encourage each person to ‘pay it forward’ to someone else. This award will help expedite my overall goal of reaching as many people as possible."
