By Carol J. Sommer, Owner/Developer RE Kick Start 101®

Whether mandatory or elective, continuing education classes should be taken as often as possible not just to fulfill the state requirement. Numerous free offerings are there for the taking but many agents seem comfortable waiting until the last minute and then scramble to be compliant.

Columbus REALTORS® and other local sponsors offer an abundance of frequent and diverse training opportunities throughout the Greater Columbus area. These classes are a sure way towards improved personal development and sharpened business skills. When put into action, new techniques and improved skills generally result in a dramatic increase in earning potential.

It is not hard to find CE classes that are both informational and useful. Clearly, core classes are taken to meet state requirements. However, there are many discretionary offerings that are extremely valuable for both personal and business development. Showing interest in your own success and career-building does not go unnoticed! Not only do we grow in our ability to learn new ideas and techniques, but we can also connect on a personal level even via remote learning. Shared thoughts, group participation, and a variety of interactive comments during the class bring new ideas to the table.

In a highly competitive marketplace like Columbus, meeting with other real estate professionals in person or virtually, allows personal connection and relationship building. There are numerous stories of positive business outcomes made via classes, volunteerism, community service, etc. All things being equal and in a tough competitive market, personal relationships can sometimes make a difference in the outcome of a bidding war!

Continuing education is not just an obligation it should be part of your overall business plan. CE prepares small business owners (Real Estate Professionals) for the latest trends, technologies, social media platforms, and numerous other ideas relevant to growing their business. CE raises your image and marketability by adding additional credit hours to your skillset.

If 2020 has thrown your business a curveball, now is the time to take advantage of the numerous “virtual offerings.” There is an abundance of exciting, interesting, and timely courses you can sign up for right from the comfort of your home/office. The reality is we are hunkered down, but we are not out! Virtual meetings and class sizes are up dramatically, with companies reporting record turnouts. Now is the time to take advantage of a wide and diverse menu of offerings at Columbus REALTORS® (check the Calendar) and elsewhere that are sure to motivate, educate, and stimulate your business.

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