Columbus, OH (June 25, 2025) – Columbus REALTORS® today announced the launch of Behind Every Move, a new public awareness campaign designed to highlight the critical role REALTORS® play in shaping the homes, businesses and communities of central Ohio.
Debuting during National Homeownership Month, the campaign amplifies the people and stories at the heart of real estate, showcasing REALTORS® not just as agents, but as advocates and community builders. It also educates buyers and sellers on the unique value REALTORS® bring to every stage of the real estate journey—residential and commercial alike.
“Our members aren’t just helping people buy and sell a property, they’re helping shape lives, neighborhoods and local economies,” said Buffie Patterson, president of Columbus REALTORS®. “Behind Every Move is our way of celebrating the personal commitment, deep expertise and community pride that Columbus REALTORS members bring to the table every day.”
A Storytelling-Driven Campaign Built for a Growing Region
As central Ohio experiences record population and business growth, Behind Every Move uses storytelling to connect REALTORS® with the public in a more personal, emotional way. Through short-form videos, interviews and real client stories, the campaign puts a face to the professionals behind life-changing decisions—whether it’s helping a family find their first home or guiding a small business through its first commercial lease.
The campaign also reinforces the tools and resources Columbus REALTORS® provides for its 9,500+ members to help them grow professionally and better serve clients across the region.
Multi-Channel Rollout Through Summer 2025
A dedicated campaign hub at www.BehindEveryMove.com will anchor the initiative, with stories, videos and resources available to both the public and Columbus REALTOR® members. This campaign will also extend across:
Digital and social platforms (Facebook, Instagram, LinkedIn, TikTok, Instagram, and YouTube) Columbus REALTOR®-led events Member toolkits and customizable marketing assets
“The campaign is not just about visibility,” added Patterson. “It’s about building trust, showing the people of central Ohio that REALTORS® are more than professionals. They’re neighbors, advisors and fierce advocates for your success.”
Visit www.BehindEveryMove.com to explore campaign content, find a REALTOR® or learn more.
