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Advertising Guidelines & Logos

REALTOR® Logo

The term REALTOR® is a federally registered collective membership mark owned exclusively by the National Association of REALTORS® (NAR). Only NAR members are licensed to use the term 'REALTOR®', subject to specific terms and conditions.

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Using 'REALTOR®' in a domain name

Using 'REALTOR in advertising and marketing materials

Trademark Rules    

Portrait, Design and Printing Services 

         

Ohio Real Estate Law

Real estate licensees in Ohio must adhere to strict guidelines when advertising themselves or properties to the public. Read more.

 

Fair Housing Rules and Regulations

Fair Housing Act prohibits the making, printing and publishing of advertisements that indicate a preference, limitation or discrimination because of race, color, religion, sex, disability, familial status, or national origin. The prohibition applies to publishers, such as newspapers and directories, as well as to persons and entities who place real estate advertisements in newspapers and on websites. It also applies where the advertisement itself violates the Act, even if the property being advertised may be exempt from the provisions of the Act. Other federal civil rights laws may also prohibit discriminatory advertising practices. More info.